What's going on with Sweet Baby Inc. and GamerGate 2.0?

A narrative design company called Sweet Baby Inc. is under fire for ‘wokeism’, in a movement some are referring to as GamerGate 2.0. 

If you’ve seen the word ‘GamerGate’ suddenly get thrown around again over the last few weeks, you likely saw it used in reference to a company called Sweet Baby Inc. The narrative design company flew relatively under the radar despite its involvement in some of the last few years' most prominent game releases, but has recently drawn fire from a group of gamers due to what is perceived to be an increased effort in promoting diversity and progressivism in the games industry.